Become a digital marketing specialist!

Practical SEO, Google Ads, and content marketing skills

  • All lectures are held live online with a lecturer
  • Training is ongoing in the evenings
  • Runtime: 174 h 20 weeks
  • Time in the evenings: 3 times a week for 3 hours
  • Possibility to repeat the course FREE 12 months after completing the course
  • Access to lecture recordings
Price: €1772
(When paying the full amount, a 15% discount is applied immediately)

Upcoming dates:
  • June 19th Evening
  • July 28th Evening
Registration for training

Our students are working

Our students are working

What will I learn?
Marketing principles

Search Engine Optimization (SEO)

Paid advertising on the Internet (Pay per click)

Mobile and e-mail Mail marketing

Marketing strategies, planning and analytics

Influencer marketing

Conversion Rate Analysis and Optimization (CRO)

Applying Artificial Intelligence in Marketing

Soft skills

What will I be able to do after the training?

Develop and implement marketing strategies: planning and execution.

Manage social media accounts: creating content and increasing follower engagement.

Optimize SEO and PPC campaigns: keyword research, internal and external SEO, PPC campaign management.

Analyze data: use google analytics, interpret data, create reports.

Manage Email email campaigns and CRM: managing subscriber lists, collecting and using customer data.

Integrate third-party functionality and content into websites and mobile apps

Possible job positions after training:

  • Digital Marketing Specialist
  • Social Media Marketing Manager
  • SEO Specialist
  • CRO Specialist
  • PPC Manager
  • E-commerce Marketing Manager
  • Marketing Analyst

Training program

  • Digital Marketing Overview
  • Digital Marketing Channels
  • The digital customer journey
  • Modern trends in digital marketing
  • Introduction to Key Performance Indicators (KPIs).
  • The basics of content marketing
  • Creating a content strategy
  • SEO and Content Marketing
  • Video content creation and marketing
  • Content distribution and promotion
  • Introduction to Social Media Marketing
  • Creating a social media strategy
  • Paid advertising on social networks
  • Social network analytics
  • Social media trends and best practices
  • Introduction to SEO
  • On-page SEO
  • External SEO
  • Technical SEO
  • SEO tools and analytics
  • PPC Introduction
  • Google ads basics
  • Keyword research and selection
  • Creating effective ads
  • PPC analytics and optimization
  • Decisions and importance of creative advertising
  • Design principles for digital marketing
  • AI tools for creative advertising solutions
  • A/B testing for creative advertising solutions
  • email an introduction to email and SMS marketing
  • email mailing list building and segmentation
  • Effective emails creating email campaigns
  • Introduction to CRM
  • Automation and Personalization
  • Developing a digital marketing strategy
  • Competitor analysis and research
  • Customer segmentation and target audience
  • Budgeting and resource allocation
  • Data-driven marketing
  • Introduction to Analytics Tools
  • Google apps
  • AI tools
  • Introduction to E-Commerce Marketing
  • Product page SEO
  • E-commerce advertising
  • Customer retention strategies
  • Introduction to Influencer Marketing
  • Finding and managing influencers
  • Measuring influencer campaigns
  • Introduction to Affiliate Marketing
  • Legal and ethical aspects
  • Importance of customer service in digital marketing
  • Customer service tools.
  • Integrating customer service with marketing
  • Introduction to CRO
  • A/B testing in CRO
  • Improving User Experience (UX).
  • E-commerce CRO
  • CRO tools and analytics
  • Brand introduction
  • Brand identity and positioning
  • Brand strategies in the digital age
  • Introduction to Product Marketing
  • Developing a product marketing plan
  • Product launch strategies
  • Introduction to online reputation
  • Monitoring and responding to feedback
  • Crisis management
  • Data management and law
  • Assuredness
  • Time management
  • Effective learning
  • Imposter syndrome
  • feedback
  • Emotional intelligence
  • Critical thinking
  • Prisitaikymas
  • Problem solving
  • Teamwork
  • Conflict management
  • Introduction to artificial intelligence and its basic concepts
  • Main areas of AI: Natural language processing and computer vision
  • How AI is transforming various industries and jobs
  • Practical exercises in the application of DI
  • Tips for integrating AI tools into everyday work tasks
  • Case studies of successful AI integration
  • Ethical aspects of AI and responsible use
  • History and Evolution of Artificial Intelligence
  • Additional resources and course summary
Registration for training
Free consultation

Registration for these trainings

You don't know which training choose?

Why is it worth studying with us?

Developing emotional intelligence

We have included a module on self-work, teamwork and feedback in all training programs. Good soft skills are especially needed in the IT field.

Official certificate

After the training, an international certificate approved by the Education and Science Register is awarded.

Repetition of the course

Possibility of 12 months. repeat the course for FREE after completing the course.

ALUMNI community

Strong ALUMNI community after training. Job offers, events, like-minded people and useful information only for school graduates.

Lecture recordings

You will have access to lecture recordings if you miss a lecture or want to repeat it.

Career counseling and coaching

After training, we provide high-quality and professional support to strong and motivated students, which will help them achieve their goal - to start their career in the IT field.

1:1 STUDIES with a lecturer

You can choose 1:1 contact hours and study according to an individual schedule directly with the lecturer.

Vilnius coding School CERTIFICATE
strong evidence that you are ready career ITEM!
certificate

green tick Official certificate approved by the Education and Science Register

green tick Recognized by the strongest companies in Lithuania and abroad

green tick Reliable proof of acquired skills

green tick The certificate confirms that you attended at least 95% of the course lectures, completed and defended the final thesis.

Flexible billing

The most popular ways

When paying the full amount at once:

You can pay the full amount for the training at once and receive it discount.

The discount applies to training courses lasting 160 hours or more.

mosaic

Paying in installments without any increase in price:

The number of installments is agreed upon individually with each student.

Some training
paid by the company:

Company employees can join training groups. We apply discounts to employees of "partner companies" and "super company partners" whose training is paid for by the company or to employees who pay for training themselves.

lease

Installments with GENERAL FINANCING BANK

Payment term up to 84 months.

Discount system

Normal cost of training € 1772

BY PAYING THE FULL AMOUNT IMMEDIATELY
we apply a 15% discount!

€ 1507

(Full price 1772 €)

Applies if you pay the full amount at the time of pre-registration

ALUMNI
we apply a 20% discount!

€ 1418

(Full price 1772 €)

Applies to all school graduates for all training and weekend workshops

RECOMMEND US TO A FRIEND
we apply a 15% discount!

€ 1507

(Full price 1772 €)

Applies if you come to study as a couple

* Discounts are not cumulative
** The discount for paying the full amount at once does not apply to E-learning

Employment success stories

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Edit

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Fromcivil servantsĮplanning and operational data analytics

Edita is a great example that it is never too late to reinvent yourself and take a completely different career path. After completing data analytics training at VILNIUS CODING SCHOOL, she successfully found a job as a planning and operational data analyst. 📊✨ "Work …

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2025 05 13

Mist

You were studyingdata analyst
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Miglė is a former stage artist who boldly stepped into a completely new field. After completing data analytics training at VILNIUS CODING SCHOOL, she got a job as a BI analyst at Danske Bank and is today successfully building her career in the IT sector. 📊 "If …

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2025 04 10

Austėja

You were studyingdata analyst
Fromproject managersĮdata analytics

Changing your career direction is a bold decision that requires determination. 💡 Austėja is a great example of how change can open up new, exciting opportunities! From a project manager position, she retrained as a data analyst and today she successfully works at Mediaskopas. …

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Gabriele

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FrompsychologistsĮdata analytics

Changing your career direction is never easy, but we are glad that Gabrielė bravely decided to make a change and is happy with her decision today. 🚀 From a psychologist, she became a data analyst at Futurae Media - a new challenge, new opportunities! 💡 …

Gabriele To read

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VILNIUS CODING SCHOOL

Žalgirio str. 90,
Building A, 2nd floor,
Vilnius

For training questions, please contact:
[email protected]

For cooperation and other questions, please contact:
[email protected]
+370 606 75071

DETAILS

UAB "UAB Vilnius Coding School"
Company code: 304299909
Address: Žalgirio str. 90, Vilnius
Former address: Žalgirio st. 90
Company number: LT087044060008107796
AB SEB bankas, bank code: 70440
Phone:  +370 606 75071
Email: [email protected]